Controlled Demonstration — Not a Customer ResultThis is a deliberately constructed exercise. No real client, business, or measured commercial outcome is represented.

CASE RECORD 02

Repairing a broken inquiry path: a controlled repair demonstration.

This is a deliberately constructed exercise, not a customer engagement. A single-page site was built for a fictional composite business—a regional home-repair contractor that does not exist—specifically to demonstrate SITEBORNE's repair method against a realistic but controlled set of defects. No real company's design, copy, brand, or protected content was used or implied.

Demonstration boundary

The starting page was built to contain a realistic combination of common defects—not the worst possible version of a site, and not cherry-picked to be trivially easy to fix. The scope of the repair was fixed in advance and is listed below, including what was deliberately excluded.

Fixed scope: one primary page, one inquiry form, mobile CTA repair, the accessibility corrections listed below, metadata repair, and a verification pass.
Explicit exclusions: no redesign of the visual brand, no content rewrite beyond the hero and form labels, no backend integrations, no SEO campaign work.

BEFORE AND AFTER

Every row is a description of a constructed state, not a live measurement.

Condition	Before	After	Verification method
Offer clarity	Hero states the company name and a slogan; no visitor could restate the actual service within five seconds Illustrative	Hero states the service, the service area, and the one primary action Illustrative	Direct read of the page copy, before and after
Primary action	Four competing buttons of equal visual weight: Call, Quote, About, Careers Illustrative	One primary action ("Request service"); secondary links de-emphasized Illustrative	Visual hierarchy inspection
Mobile usability	The sticky header covered the call-to-action button on a 375px viewport Illustrative	Header height reduced and CTA repositioned above the fold at 375px Illustrative	Manual check at 375×667 and 414×896 viewports
Form success	Submitting showed no confirmation; a user could not tell whether the request was sent Illustrative	Submission shows a visible confirmation state and a reference message Illustrative	Manual submission test
Notification failure	If the email step failed, the record was silently lost Illustrative	The record is stored durably first; notification failure no longer loses the submission Illustrative	Simulated notification failure during testing
Keyboard operation	Two interactive elements were unreachable by keyboard alone Illustrative	All interactive elements reachable and operable by keyboard Illustrative	Manual keyboard-only walkthrough
Accessible labeling	Form inputs had placeholder text only, no associated label Illustrative	Every input has a programmatically associated label Illustrative	Automated Axe scan plus manual screen-reader spot check
Metadata	No canonical tag; duplicate title across pages Illustrative	Canonical tag present; unique, descriptive titles Illustrative	View-source inspection

"Illustrative" means this describes a constructed demonstration page, not a measurement taken from a real business's live site. The verification methods themselves—keyboard walkthroughs, Axe scans, viewport checks—are the same methods used on real engagements.

WHAT THE DEMONSTRATION PROVES

A repeatable method for finding the highest-priority failure first
A fixed, disclosed scope rather than open-ended "redesign" work
The specific verification methods used on every SITEBORNE engagement
Explicit before/after documentation as a deliverable, not an afterthought

WHAT IT DOES NOT PROVE

A measured result for any real business
A customer testimonial or satisfaction record
Revenue, lead volume, or conversion-rate impact
That every site has exactly these defects

REPRESENTATIVE SCOPE AND PRICE

What a comparable engagement would typically include.

A Repair Sprint of this scope—one primary page, one form, the accessibility and metadata corrections shown above, one verification report, and one revision round—typically runs $1,500–$2,500 with delivery inside seven business days once the current site and access are confirmed.

This price is illustrative and does not constitute a proposal for an unidentified website. Actual scope and price depend on the platform, current defects, and access available.

Have a specific inquiry path that needs the same treatment?

Start with the project brief and describe the actual page and problem—this demonstration exists to show the method, not to replace a real assessment.

Start the project brief

This controlled demonstration shows SITEBORNE's repair method. It does not represent a customer engagement, customer testimonial, or measured commercial outcome.