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COMMERCIAL CLARITY

Invest in the business outcome. See the operating cost before launch.

These ranges are calibrated to current reviewed market data, the senior time required to do the work responsibly, and the risk carried by each scope. A project brief confirms the problem before a fixed proposal confirms the price.

Foundation Web System

$6,500–$9,500

A service business that needs a focused, credible, performant website.

Optional protection after launch: Care Essential from $350/month

What the system includes

  • Offer and message architecture
  • Five to eight principal pages
  • Responsive custom design
  • Fast global delivery
  • Secure inquiry capture
  • Privacy-first measurement
  • Search-ready structure
  • Accessible interaction
  • Performance optimization
  • Security controls
  • Client-owned Cloudflare account
  • Thirty-day verification period
  • Launch-cost map
Test this scope against my needs

Connected Web System

$12,000–$20,000

A business needing a larger content system, integrations, or interactive capabilities.

Optional protection after launch: Care Growth from $750/month

What the system includes

  • Everything in Foundation
  • Structured content collections
  • Interactive qualification
  • Search
  • CRM or workflow integration
  • Data migration
  • Advanced analytics
  • Technical documentation
  • Two or three Signal Modules
Test this scope against my needs

Intelligence System

Custom, typically $15,000–$30,000

Organizations that need cited retrieval, controlled AI assistance, or document intelligence.

Optional protection after launch: Care Intelligence from $1,250/month

What the system includes

  • Approved-answer boundaries
  • Meaning-based knowledge index
  • Quality evaluation set
  • Hard usage caps
  • Replaceable provider layer
  • Immediate AI off switch
  • Conventional fallbacks
  • Three to five Signal Modules
Test this scope against my needs

Custom MCP + Agent System

Custom, typically $7,500–$25,000

Teams that need OpenAI Plugins, GPT Actions, Anthropic-compatible MCP servers, or reusable agent skills connected to approved business tools.

Optional protection after launch: Care Intelligence from $1,250/month

What the system includes

  • Workflow and permission architecture
  • OpenAI Plugin, GPT Action, or legacy plug-in migration path
  • Anthropic-compatible MCP server or connector setup
  • Reusable agent skills
  • OAuth or scoped API authentication
  • Tool schemas and human-approval boundaries
  • Failure-state and prompt-injection testing
  • Cloudflare Worker deployment where appropriate
  • Operating documentation and client-owned handoff
Test this scope against my needs

Creative System

From $2,500/month

Businesses that need campaign production without another filming day.

Optional protection after launch: Included in monthly production scope

What the system includes

  • Defined active-request and revision limits, confirmed in the proposal—not open-ended
  • Organized source assets; source-file organization is scoped separately from active production capacity
  • Recording-to-campaign workflow
  • Controlled campaign variations
  • Defined supported formats and any duration limits, confirmed in the proposal
  • Strategy and direction inclusion stated explicitly in the proposal
  • Approval workflow
  • Version tracking
  • Licensed-asset register
  • Secure delivery plan
  • Platform-ready exports
Test this scope against my needs

Partner Desk

From $4,000/month

Agencies requiring confidential white-label production capacity.

Optional protection after launch: Defined by monthly capacity agreement

What the system includes

  • Defined active-brand limit
  • Request queue
  • Revision rounds
  • White-label agreement
  • Non-solicitation terms
  • Source-file and licensing policy
  • Client-ready delivery
Test this scope against my needs

SITEBORNE CARE

Operational assurance after launch.

Care protects the commercial path after launch: security updates reduce preventable compromise, regression checks protect speed and inquiries, and AI thresholds keep optional intelligence useful and bounded.

Care is optional. Cancel month to month. Client-owned accounts, source, data, recovery access, documentation, and transfer support mean declining or ending Care does not disable the delivered website.

Care Essential

$350/month

Prevent quiet breakage from becoming lost trust or lost inquiries.

  • Security and dependency updates
  • Uptime and form-path verification
  • Backup and rollback evidence
  • Small content correction allowance
  • Plain-English monthly condition report

Care Growth

$750/month

Protect speed, accessibility, and conversion paths as the site changes.

  • Everything in Essential
  • Performance regression checks
  • Accessibility regression checks
  • Inquiry-path and conversion review
  • Quarterly improvement roadmap

Care Intelligence

From $1,250/month

Keep AI useful, supportable, and inside its approved cost and quality boundaries.

  • Everything in Growth
  • AI quality-threshold monitoring
  • Allowance and provider monitoring
  • Source and retrieval evaluation
  • Fallback and failure review
  • Monthly improvement sprint
The handoff promise: no migration penalty, no proprietary lock on production accounts, and no manufactured emergency if Care ends. Unused improvement time does not accumulate unless a proposal says otherwise; emergency response times and larger changes are scoped explicitly.

HOW THE RANGES WERE SET

Current evidence, not a universal success formula.

Published ranges are fixed-scope planning bands, not time-and-material billing. Internal effort estimates help prevent under-scoping a proposal; they do not convert the engagement into purchased hours or a rate a client is billed against.

How the ranges were calibrated

The August 2026 calibration uses public market ranges and a scope model valued at $125 per senior hour—the midpoint of the most common Clutch rate band—purely as an internal planning check. Foundation assumes roughly 50–75 accountable hours; Growth 95–160; Intelligence 120–240; a custom MCP or agent system typically 60–200 after tool, authentication, and evaluation scope is known. The published bands add no promise that price alone causes business success.

Last market review: August 2, 2026. External rates, provider pricing, and project conditions change; every proposal is rechecked before signature.

Clutch 2026 web-design pricing guide

79,260+ reviewed web-design providers; common agency rates of $100–$149/hour; most reviewed projects below $10,000, with a much wider scope-dependent range.

WebFX current web-design range

Published project guidance spanning $1,000–$100,000, reinforcing that complexity and business responsibility—not page count alone—drive price.

What can move the range

  • How much useful content exists and what must be migrated
  • Private accounts, sensitive data, or regulated language
  • Legacy systems and third-party integrations
  • Custom search, qualification, portals, or AI evaluation
  • Campaign volume, licensing, and approval complexity

What the client controls

  • Production accounts, billing, domains, data, and recovery credentials
  • Approved content, access, and timely decision-makers
  • Legal, regulated, and commercial claim approval
  • Any provider use above its published allowance
  • Retention, privacy, Care, and migration choices

Provider charges remain visible and bounded.

Included Cloudflare allowances can keep early operating expense low, but free capacity is not presented as permanent or unlimited. Hard application caps preserve useful fallbacks before a provider limit is reached; paid use requires a documented decision.

Start with the business problem